We are seeking an experienced PPC Media Buyer with a focus on social media to join our team. The ideal candidate will be responsible for developing and implementing effective PPC campaigns across various social media platforms, including Facebook, Instagram, TikTok, Pinterest, and other emerging social media channels. The PPC Media Buyer will work closely with cross-functional teams to develop effective campaigns that align with business objectives.
- Develop and implement effective PPC campaigns across various social media platforms, including Facebook, Instagram, TikTok, Pinterest, and other emerging social media channels.
- Conduct research and analysis to identify target audiences and determine the most effective social media channels to reach them.
- Develop and manage PPC budgets and allocate resources effectively across campaigns and channels.
- Create and manage social media campaigns to improve engagement, lead generation, and brand awareness.
- Conduct A/B testing to improve campaign performance and optimize conversion rates.
- Monitor and analyze campaign performance metrics, such as website traffic, click-through rates, and conversion rates.
- Generate reports and provide regular updates to stakeholders on campaign performance and recommendations for improvement.
- Collaborate with cross-functional teams to develop effective marketing strategies that align with business objectives.
- Stay up-to-date with the latest social media advertising industry trends, best practices, and technologies.
- 3+ years of experience in PPC media buying with a focus on social media.
- Strong understanding of social media advertising principles and best practices, including targeting, bidding, and ad formats.
- Demonstrated ability to optimize campaigns for maximum ROI and lead generation.
- Experience with social media advertising platforms, such as Facebook Ads Manager, Instagram Ads, TikTok Ads, and Pinterest Ads.
- Proficiency in analytics tools, such as Google Analytics and social media advertising reporting.
- Excellent communication and problem-solving skills.
- Ability to work independently as well as part of a team.
Nice to have:
- Knowledge of website design principles and landing page optimization.
- Understanding of search engine optimization (SEO) principles.
- Experience with A/B testing and conversion rate optimization (CRO).
If you are a data-driven PPC Media Buyer with a passion for driving results on social media platforms, we would love to hear from you. Apply now and join our team of talented digital marketers.