{"id":4565,"date":"2024-01-30T08:28:21","date_gmt":"2024-01-30T07:28:21","guid":{"rendered":"https:\/\/iqs.digital\/google-ads-case-study-b2c-lead-generation\/"},"modified":"2024-02-01T08:25:06","modified_gmt":"2024-02-01T07:25:06","slug":"google-ads-case-study-b2c-lead-generation","status":"publish","type":"page","link":"https:\/\/iqs.digital\/sk\/google-ads-case-study-b2c-lead-generation\/","title":{"rendered":"Google Ads case study: How we helped a B2C business generate 33 new leads at 19\u20ac per lead in just one month?"},"content":{"rendered":"\n

Google Ads case study<\/strong><\/h2>\n\n\n\n

We helped a B2C<\/strong> business generate
new leads at 19\u20ac per lead<\/strong>.<\/h1>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

Client’s words<\/strong><\/h2>\n\n\n\n
\n
\n\t\t\t\t
<\/path><\/path><\/path><\/path><\/path><\/svg> <\/div>\n\t\t\t<\/div>\n\n\n

Verify Review on Google<\/a><\/p>\n<\/div>\n\n\n\n

„We are satisfied with the cooperation so far, everything we agreed on was delivered, I recommend it<\/strong>!“<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Barbora \u0160k\u00e1pikov\u00e1<\/strong><\/strong><\/h6>\n\n\n\n
Sales and Marketing Manager – NS-PRO<\/a><\/h6>\n<\/div>\n\n\n\n

New year, new goals<\/strong><\/h2>\n\n\n\n

At the end of 2023, a founder of a family-owned business approached us while looking for Google Ads management services<\/a>. Her business specializes in terrace glazing and the construction of aluminum bioclimatic pergolas. In 2023 their business achieved solid profits but they wanted to do better in 2024.<\/p>\n\n\n\n

Thinking about running Google Ads yourself?<\/strong><\/h2>\n\n\n\n

Same as many business owners, my client also tried cutting costs and avoiding paying professionals to help them run Google Ads. She tried running Google Ads by herself but she was struggling to get a decent ROI. In other words, they are burning money with Google Ads, spending hard-earned cash without any significant results.<\/p>\n\n\n\n

So, in the end, the founder decided to seek professional help and she reached out to us.<\/p>\n\n\n\n

Initial Setup<\/strong><\/h2>\n\n\n\n

After thorough research, we decided to start with 2 campaign types, we set up Google Search Ads and Google Shopping Ads. This way we made sure we dominated the Google results page.<\/p>\n\n\n\n

How did we choose the right keywords for Google Search Ads?<\/strong><\/h3>\n\n\n\n

While we were setting up the Google Search campaign we made sure to only use keywords that have clear search intent<\/a>. In other words, we wanted to display our ad in front of people who are actively looking for client services.<\/p>\n\n\n\n

For example, we used keywords like these, just to name a few:<\/p>\n\n\n\n