{"id":4252,"date":"2022-07-08T09:50:53","date_gmt":"2022-07-08T08:50:53","guid":{"rendered":"https:\/\/iqs.digital\/google-search-ads-case-study\/"},"modified":"2023-08-13T10:22:17","modified_gmt":"2023-08-13T09:22:17","slug":"google-reklamy-vo-vyhladavani-pripadova-studia","status":"publish","type":"page","link":"https:\/\/iqs.digital\/sk\/google-reklamy-vo-vyhladavani-pripadova-studia\/","title":{"rendered":"Google reklamy vo vyh\u013ead\u00e1van\u00ed pr\u00edpadov\u00e1 \u0161t\u00fadia"},"content":{"rendered":"\n

Google reklamy vo vyh\u013ead\u00e1van\u00ed<\/strong> pr\u00edpadov\u00e1 \u0161t\u00fadia<\/h1>\n\n\n\n
\n

Spolo\u010dnos\u0165 IQs Digital si najala n\u00e1morn\u00fa spolo\u010dnos\u0165 SaaS. Zakladate\u013e spolo\u010dnosti mal probl\u00e9my so z\u00edskavan\u00edm kvalifikovan\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov. U\u017e po nieko\u013ek\u00fdch mesiacoch sme dok\u00e1zali z\u00edska\u0165 kvalifikovan\u00e9 potenci\u00e1lne z\u00e1kazn\u00edkov za menej ako 12 \u20ac za jedn\u00e9ho z\u00e1kazn\u00edka.<\/p>\n\n\n\n

Identifik\u00e1cia vhodn\u00fdch kan\u00e1lov<\/strong><\/h2>\n\n\n\n

Najprv sme klientovi pomohli identifikova\u0165 najs\u013eubnej\u0161ie marketingov\u00e9 kan\u00e1ly a vytvori\u0165 pl\u00e1n ich vyu\u017eitia. Jedn\u00fdm z kan\u00e1lov na zozname bol marketing vo vyh\u013ead\u00e1va\u010doch, presnej\u0161ie reklamy vo vyh\u013ead\u00e1va\u010di Google.<\/p>\n\n\n\n

Pr\u00edprava kampane<\/strong><\/strong> Google rekl\u00e1m<\/strong> vo vyh\u013ead\u00e1van\u00ed<\/strong><\/h2>\n\n\n\n

Najd\u00f4le\u017eitej\u0161\u00edm krokom pri vytv\u00e1ran\u00ed \u00fa\u010dinnej reklamnej kampane vo vyh\u013ead\u00e1van\u00ed je identifik\u00e1cia spr\u00e1vnych k\u013e\u00fa\u010dov\u00fdch slov.<\/p>\n\n\n\n

V\u00fdskum k\u013e\u00fa\u010dov\u00fdch slov pre platen\u00fa kampa\u0148 vo vyh\u013ead\u00e1van\u00ed<\/strong><\/h2>\n\n\n\n

Sta\u010d\u00ed si polo\u017ei\u0165 nasleduj\u00face ot\u00e1zky:<\/p>\n\n\n\n

\u010co je hlavn\u00fdm cie\u013eom pou\u017e\u00edvate\u013ea pri zad\u00e1van\u00ed dotazu do vyh\u013ead\u00e1va\u010da?<\/strong><\/p>\n\n\n\n

Znie to jednoducho, v\u0161ak? <\/p>\n\n\n\n

Je to trochu zlo\u017eitej\u0161ie, ale to je podstata.<\/p>\n\n\n\n

TIP: T\u00fato ot\u00e1zku si v\u017edy polo\u017ete, ke\u010f prech\u00e1dzate k\u013e\u00fa\u010dov\u00e9 slov\u00e1. S t\u00fdmto myslen\u00edm budete schopn\u00ed \u013eahko rozl\u00ed\u0161i\u0165, \u010di je k\u013e\u00fa\u010dov\u00e9 slovo spr\u00e1vne alebo nie.<\/strong><\/p>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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Vytv\u00e1ranie Google<\/strong><\/strong> reklamnej kampane vo vyh\u013ead\u00e1va\u010di<\/strong><\/h2>\n\n\n\n

S oh\u013eadom na najs\u013eubnej\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1 sme pre ka\u017ed\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo vytvorili skupinu rekl\u00e1m vo vyh\u013ead\u00e1van\u00ed Google, tento pr\u00edstup sa naz\u00fdva SKAG – Single Keyword Ad Groups a pomohol n\u00e1m dosiahnu\u0165 skvel\u00e9 sk\u00f3re kvality a CTR (po\u010detu preklikov). Jednoducho preto, \u017ee ka\u017ed\u00fd vyh\u013ead\u00e1van\u00fd v\u00fdraz mal reklamu, ktor\u00e1 zodpovedala z\u00e1meru vyh\u013ead\u00e1va\u010da.<\/p>\n\n\n\n

Optimaliz\u00e1cia konverzi\u00ed<\/strong><\/h2>\n\n\n\n

Nakoniec sme n\u00e1\u0161mu klientovi pomohli zv\u00fd\u0161i\u0165 mieru konverzie vytvoren\u00edm \u0161pecializovan\u00fdch vstupn\u00fdch str\u00e1nok pre ka\u017ed\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo s vhodn\u00fdm obsahom, ktor\u00fd reaguje na z\u00e1mery pou\u017e\u00edvate\u013eov pri vyh\u013ead\u00e1van\u00ed.<\/p>\n\n\n\n

Zos\u00faladenie vyh\u013ead\u00e1van\u00fdch v\u00fdrazov s obsahom na vstupn\u00fdch str\u00e1nkach prudko zv\u00fd\u0161ilo konverzie, preto\u017ee sme boli schopn\u00ed rie\u0161i\u0165 n\u00e1mietky n\u00e1v\u0161tevn\u00edkov na z\u00e1klade ich vyh\u013ead\u00e1van\u00fdch v\u00fdrazov.<\/p>\n\n\n\n

Ni\u017e\u0161ie n\u00e1jdete spr\u00e1vu o k\u013e\u00fa\u010dov\u00fdch ukazovate\u013eoch v\u00fdkonnosti slu\u017eby Google Data Studio pre kemping vyh\u013ead\u00e1vania Google:<\/strong><\/h2>\n<\/div>\n\n\n\n

Kliknut\u00edm na pulzuj\u00face plus v kruhu si m\u00f4\u017eete pre\u010d\u00edta\u0165 vysvetlenie<\/strong><\/p>\n\n\n\n

<\/i><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
<\/i><\/div><\/div>
<\/div><\/div><\/div>
<\/i><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
\"Google
<\/i><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
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Agent\u00fara na spr\u00e1vu Google<\/strong><\/strong> rekl\u00e1m<\/strong><\/h2>\n\n\n\n

3x vy\u0161\u0161ia n\u00e1vratnos\u0165 invest\u00edci\u00ed <\/strong>
z rekl\u00e1m Google! <\/strong>
Od 300\u20ac mesa\u010dne.<\/strong><\/h2>\n\n\n\n
\n

Sme agent\u00fara Google Ads zameran\u00e1 na maximaliz\u00e1ciu n\u00e1vratnosti invest\u00edci\u00ed.<\/p>\n\n\n\n

Pomohli sme viac ako 65 klientom dosiahnu\u0165 ich ciele pomocou rekl\u00e1m Google, postar\u00e1me sa aj o v\u00e1s.<\/p>\n<\/div>\n\n\n\n

\n
M\u00e1m z\u00e1ujem o slu\u017eby spr\u00e1vy rekl\u00e1m<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Google reklamy vo vyh\u013ead\u00e1van\u00ed pr\u00edpadov\u00e1 \u0161t\u00fadia Spolo\u010dnos\u0165 IQs Digital si najala n\u00e1morn\u00fa spolo\u010dnos\u0165 SaaS. Zakladate\u013e spolo\u010dnosti mal probl\u00e9my so z\u00edskavan\u00edm kvalifikovan\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov. U\u017e po nieko\u013ek\u00fdch mesiacoch sme dok\u00e1zali z\u00edska\u0165 kvalifikovan\u00e9 potenci\u00e1lne z\u00e1kazn\u00edkov za menej ako 12 \u20ac za jedn\u00e9ho z\u00e1kazn\u00edka. Identifik\u00e1cia vhodn\u00fdch kan\u00e1lov Najprv sme klientovi pomohli identifikova\u0165 najs\u013eubnej\u0161ie marketingov\u00e9 kan\u00e1ly a vytvori\u0165 pl\u00e1n […]<\/p>\n","protected":false},"author":1,"featured_media":3906,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4252","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nGoogle reklamy vo vyh\u013ead\u00e1van\u00ed - Pr\u00edpadov\u00e1 \u0161t\u00fadia - IQs Digital<\/title>\n<meta name=\"description\" content=\"Pomocou Google rekl\u00e1m vo vyh\u013ead\u00e1va\u010di sa n\u00e1m podarilo z\u00edska\u0165 kvalifikovan\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov za menej ako 12\u20ac na konverziu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iqs.digital\/sk\/google-reklamy-vo-vyhladavani-pripadova-studia\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google reklamy vo vyh\u013ead\u00e1van\u00ed - 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