We are looking for an experienced PPC Manager with a focus on Google Ads to join our team. The ideal candidate will be responsible for developing and implementing effective pay-per-click (PPC) advertising campaigns, analyzing campaign performance, and optimizing ad spend to maximize ROI.
- Develop and implement effective PPC advertising campaigns across various Google Ad platforms, including Search, Display, and Video.
- Conduct keyword research and create targeted ad groups and ad copy.
- Manage and optimize campaigns to improve performance, including bid adjustments, ad scheduling, and targeting.
- Conduct A/B testing to improve ad performance and optimize conversion rates.
- Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and cost per acquisition (CPA).
- Generate reports and provide regular updates to clients on campaign performance and recommendations for improvement.
- Stay up-to-date with the latest PPC industry trends, best practices, and technologies.
- Collaborate with cross-functional teams, including designers and copywriters, to develop effective ad creative.
- Manage PPC budgets and allocate ad spend effectively across campaigns and channels.
- 3+ years of experience in managing PPC campaigns with a focus on Google Ads.
- Strong understanding of PPC advertising principles and best practices, including keyword research, ad targeting, and bid management.
- Experience with Google Ads platforms, including Search, Display, and Video.
- Demonstrated ability to optimize campaigns for maximum ROI and lead generation.
- Proficiency in analytics tools, such as Google Analytics and Google Ads reporting.
- Excellent communication and problem-solving skills.
- Ability to work independently as well as part of a team.
Nice to have:
- Experience with other PPC advertising platforms, such as Facebook Ads or LinkedIn Ads.
- Knowledge of website design principles and landing page optimization.
- Understanding of search engine optimization (SEO) principles.
- Experience with A/B testing and conversion rate optimization (CRO).
If you are a data-driven PPC Manager with a focus on Google Ads and a passion for driving results, we would love to hear from you. Apply now and join our team of talented digital marketers.