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Digital Marketing
with IQs Digital
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A/B testing
A/B Testing What is it?How does it work?5 steps on how to run an effective A/B testing campaign A/B testing is a way to compare two versions of a website page to figure out which performs better. A/B testing is all about making data-driven decisions and removing guesswork. You don’t want to make any decisions…
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Conversion Rate Optimization
Conversion Rate Optimization Conversion rate optimization (CRO) is the success rate of giving website visitors what they expect. Users online come to visit your website through ads or organically, either way, they come with an expectation. They expect to find a solution to their problem. CRO helps you measure how many website visitors are able…
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Search Engine Advertising
Search Engine Advertising What is it? How does it work? Why it’s so effective? People use search engines to find solutions to their problems all the time. One of the ways to offer your solutions is by using search engine advertising. While SEO requires time, Search Engine Advertising (in short: SEA), enables you to save…
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PPC landing pages
The ultimate guide to creating high-converting PPC landing pages The success of your PPC campaigns heavily depends on one critical element, your landing pages. A well-crafted PPC landing page can make all the difference between a click and a conversion. But what makes a landing page truly effective? How can you optimize it to ensure…
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17 Reasons That Can Cause a Low Website Engagement Rate
17 Reasons That Can Cause Low Website Engagement Rate Visitors leaving your website? Find out the top 17 reasons why users are leaving your website without interaction. We have all been there and it can be very frustrating seeing that you are gaining traffic but users are leaving without any action. Let’s examine the 17…
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Short Term vs Long Term Marketing Goals
Short Term vs Long Term Marketing Goals Strategic marketing is vital for business success in every industry. Whether you own a dentistry clinic or a construction firm, you should spend time and effort developing a marketing plan that appeals to your target audience and draws people to your establishment. What is a Short-Term Marketing Strategy?…
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Email Marketing
Email Marketing Email marketing has seen quite a lot of use from businesses. There are several reasons for this – starting out at the most basic level: Everybody has an email (well, almost everybody). People check their email all the time, every day. As such, it’s an easy way to get in touch with customers…
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Paid social
Paid social Paid social media is just one of the many forms of advertising that brands have to master if they are to remain competitive in today’s online marketing arena. Advertising on social media has a lot of branding potential for companies as it can be used to not only promote their products but also…