Digital Marketing
Strategy

While digital marketing strategies can be very effective at increasing ROI, they can be difficult to set up by yourself. If you’re interested in getting started with digital marketing, you’ll need a strong plan of action. A digital marketing strategy will provide you with the base to expand your reach and maximize your return on investment.

Create a digital marketing strategy in 7 easy steps

1. Define your brand

Without a clear idea of your brand, you run the risk of sending mixed signals to your customers. By defining your brand and how it’ll come through in your online campaigns, you should be able to hit the ground running when it comes to creating quality content for your web design clients.

2. Build your buyer personas

Your buyer personas will help you define your marketing goals. Be sure to focus your efforts on reaching these core user groups rather than much wider audiences. This strategy allows for effective investment and can improve results for your digital marketing strategy.

3. Create your goals

If you’re unsure of where to begin the search for your digital marketing strategy, you’ll want to consider both short- and long-term needs. Remember that a “one size fits all” approach won’t deliver the results you’re looking for. A good digital marketer can assist with cultural changes within your organization and provide the expertise needed to customize your plan.

4. Set your digital marketing budget

In other words, if you have the resources to devote to digital marketing, it’s time to put your budget to work and start reaping the rewards. For reference, average businesses spend $2500 to $12,000 per month on online marketing.

Example of the pay-per-click budget:

Digital Channel	% of Budget	CPM	Week 1	Week 2	Week 3	Week 4	Per month
Facebook Ads	15%	$7.20	$225.00	$225.00	$225.00	$225.00	$900.00
Google Ads (Search)	30%	$3.87	$450.00	$450.00	$450.00	$450.00	$1800.00
YouTube Ads	10%	$10.50	$150.00	$150.00	$150.00	$150.00	$600.00
Instagram Ads	10%	$6.70	$150.00	$150.00	$150.00	$150.00	$600.00
TikTok Ads	20%	$9.27	$300.00	$300.00	$300.00	$300.00	$1200.00
Retargeting Ads	15%		$225.00	$225.00	$225.00	$225.00	$900.00
Cost	100%		$1500.00	$1500.00	$1500.00	$1500.00	$6000.00

5. Brainstorm your content and creatives

Take the time to define and plan the components of your digital marketing strategy, taking into consideration platform and ad format. First, you’ll need to write the ad copies. Once you have the list of the creatives and the copies ready you will need a help of a digital designer to help you align the messaging and visuals.

Examples of ad creatives made for social media advertising:

6. Launch your campaigns

A campaign launch covers a broad range of activities, so prepare to handle your social media, your paid ad campaigns, and all the promotional aspects of your efforts. Remember: you’re getting ready to connect with a new audience, and there are unique challenges that come along with that.

Campaign channels:

7. Track your results

Analytics is the most important tool you can use in understanding why and how your marketing strategy meets your business’s needs. This way, you can gauge the effectiveness of each strategy and make necessary adjustments for better results. It also requires an investment in the time required to understand its performance to see whether or not it’s worth pursuing. But with analytics, it won’t just be blind guesswork. You’ll have concrete data that will help you make more informed decisions down the road. And in doing so, you’ll hopefully get more leads and conversions with minimal effort on your part.

Tools for tracking the results: